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Privacy Policy on the "Sha'ar La'Matchil" Web Site

"Yedioth Shurot" (a registered partnership, hereinafter referred to for convenience as "Yedioth Shurot") respects the privacy of users of the Web site offering the digital version of the "Sha'ar La'Matchil" weekly newspaper under its management (hereinafter referred to for convenience as the "Site"). This statement acquaints you with the privacy policy practiced on the Site. It reviews, among other things, the manner in which "Yedioth Shurot" uses information that is provided to it by the Site's users or that is collected by it during use of the Site.

Registration for Services

Use of the "Sha'ar La'Matchil" online digital newspaper requires registration. On registering, you will be requested to provide personal information, such as your name, address, contact details, email address and credit card information. Fields which are mandatory are explicitly indicated. If you do not provide the details requested in the mandatory fields, you will not be able to register for the services requiring registration.

The Database

The details provided by you when registering for the Site's services are saved in the database of the Plimus billing company, whose clearing services are used by "Yedioth Shurot." You are not legally obligated to provide this information, but, use of the services is contingent on your doing so.

Use of the Information

When using the Site, information may accumulate regarding your habits, information or advertisements that you have read on the Site, the pages you have viewed, the offers and services that were of interest to you, the payment means you employed, the location of the computer through which you accessed the Site, and so forth. "Yedioth Shurot" will save this information in the Plumus billing database and clearing services. Said information will be used solely in accordance with this privacy policy and subject to the provisions of any law, for the purposes detailed below:

· To enable you to use various services on the Site.

· For improving and enriching the services and the content offered on the Site, including the creation of new services and content suited to the requirements and expectations of the Site's users and for modifying or cancelling existing services and content. The information used by "Yedioth Shurot" for this purpose will be mainly statistical information that does not identify you personally.

· For creating personal zones on the Site which you can modify according to your preferences.

· For purchasing products and services on the Site – including the publication of information and content on your behalf.

· For tailoring the advertisements displayed to you when visiting the Site to your areas of interest. The information that will be used by "Sha'ar La'Matchil" for this purpose will not identify you personally by name or address.

· "Yedioth Shurot" may email you from time to time information about its services, as well as marketing and advertising information, whether published by it or received for posting from other advertisers. You may, at any time, request to stop receiving such information. In any case, "Yedioth Shurot" will not provide your personal details to other advertisers.

· For contacting you (in case of need) or for analyzing and transferring statistical information to third parties, including advertisers. Such information will not identify you personally.

· For any other purpose specified in this privacy statement or in the terms of use of any of the Site's services.

· For the proper operation and development of the Site. The information used for this purpose will not be transferred to third parties, unless allowed under this privacy policy as revised from time to time.

Transfer of Information to Third Parties

"Yedioth Shurot" will not transfer your personal details and the information collected about your activity on the Site (to the extent that these details and information identify you personally), to third parties other than in the cases detailed below:

· Whenever you purchase products and services from commercial and content partners of "Yedioth Shurot," or whenever you take part in content-related activities of a third party or in joint activities of "Yedioth Shurot" and a third party that are presented on the Site. In these cases, the partners will be given the information needed by them to complete the purchase procedure, for managing the relevant content-related activity and for maintaining contact with you.

· In the event that you violate the terms of use of the Site, the provisions of the Site registration agreement or the terms of use of any of the services provided thereon, or in the event that you perform or attempt to perform through the Site, or in connection therewith, prima facie unlawful actions. In these cases, "Sha'ar La'Matchil" will be entitled to transfer the information as necessary.

· If "Yedioth Shurot" is served a court order directing it to transfer your details or information about you to a third party.

· In the event of any dispute, complaint, claim, demand or legal proceedings between you and "Yedioth Shurot."

· Whenever "Yedioth Shurot" considers that transferring the information is necessary for preventing serious damage to your person or property or to the person or property of a third party.

· "Yedioth Shurot" may transfer your details and the information that was collected pursuant to your use of the Site to other companies of the Yedioth Achronot Group, provided they use this information solely in accordance with this privacy policy.

· In the event that "Yedioth Shurot" organizes the operation of the Site through another corporation, or in the event that it merges with another entity or merges the Site's activity with the activity of a third party, it will be entitled to transfer to the new corporation a copy of the information collected about you on the Site and/or in the database of the Plimus billing company, or any statistical data in its possession, provided such corporation submits to the provisions of this privacy policy.

Cookies

The Site uses cookies for its ongoing and regular operation, including for the purpose of collecting statistical data on the use of the Site, verifying details, adapting the Site to your personal preferences and for purposes of information security. Cookies are text files created by your browser according to a command from the "Yedioth Shurot" computers. Some cookies will expire when you close down the browser, while others are saved on your computer's hard disk. If, for instance, you use the Windows operating system and Microsoft's Internet Explorer browser, you will be able to find these cookies in the folder c:windows.cookies as well as in c:windows.Temporary Internet Files. Cookies contain varied information, such as the pages you have accessed, the amount of time you have spent on the Site, the source from which you reached the Site, sections and information you have called up when entering the Site, and so forth. They are also used so that you do not have to enter your details anew every time you visit the Site. The information in the cookies is encoded and "Sha'ar La'Matchil" takes precautions to ensure that only the computers of "Yedioth Shurot" are able to read and understand the information stored in them.

If you do not wish to receive cookies, you can avoid this by changing the definitions in your browser. For this purpose, refer to the browser's Help file. However, you should bear in mind that disabling the cookies could prevent you from using some of the Site's services and features. Moreover, you can delete the cookies from your computer at any time. It is recommended that you do so only if you are certain that you do not want the Site to be adapted to your preferences. As the cookies sometimes save you the necessity of entering user names and passwords, you should not delete them unless you have first made sure to write down in a safe place all the details required for using the Site.

Services of Third Parties

The Site's user management system and financial management are handled by Plimus through its computers. When using these services, you may be requested to provide personal details or information may be collected about you. Use of this information is subject to the privacy policy of the managers of these services and not to the privacy policy of "Yedioth Shurot," and it is therefore recommended that you also peruse their privacy statements.

Information Security

"Yedioth Shurot" implements information security systems and procedures on the Site. While these systems and procedures reduce the risk of unauthorized entry into "Yedioth Shurot"'s computers, they do not offer absolute security. Therefore, "Yedioth Shurot" does not guarantee that the services on the Site will be totally immune to unauthorized access to the information stored therein.

Right to Peruse Information

Under the Privacy Protection Law, 5741-1981, any person is entitled to peruse, by himself or through an attorney authorized by him, in writing or through his legal guardian, information pertaining to him that is contained in a database. A person who peruses information pertaining to him and finds it to be incorrect, incomplete, unclear or outdated, may request the database owner to correct or delete the information. If the database owner refuses to comply with this request, he must notify the requesting party of such refusal in the manner stipulated in the regulations. The refusal of a database owner to allow the perusal of information or to correct or delete information may be appealed by the requesting party before the Magistrate's Court in the manner stipulated in the regulations.

Furthermore, if the information in the "Yedioth Shurot" databases is used for purposes of personally soliciting you based on your affiliation with a particular population group, defined on the basis of one attribute or more of persons whose names are included in the database ("solicitation for commercial purposes"), you are permitted, under the Protection of Privacy Law, 5741-1981, to demand in writing the deletion of the information relating to you from the database. "Yedioth Shurot" will, in such cases, delete the information required by it solely for solicitation for commercial purposes as stated above. Information required by "Yedioth Shurot" for the management of its business – including documentation of commercial and other activities that were performed by you on the Site – will continue to be legally kept by it but will no longer be used for purposes of personally soliciting you. If, within 30 days, you do not receive a notification that the information which "Yedioth Shurot" was requested to delete has in fact been deleted in accordance with this paragraph, you may apply to the Magistrate's Court in the manner stipulated in the regulations enacted pursuant to the Law, for an order directing "Sha'ar La'Matchil" to act as stated.

Changes in the Privacy Policy

"Yedioth Shurot" may, from time to time, modify the provisions of the privacy policy. In case of any material changes in the provisions relating to use of personal information provided by you, a notice to that effect will be posted on the Site's home page.

Press here for information concerning the Conditions of use.

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